Jocelyn Chin Lim Wei (left) and Siti Zaleha Azaman preparing Sardine Rose for the contest. Pix by Ramdzan Masiam
GEORGE TOWN: AYAM Brand brought cheers to residents of four charity homes in Penang when it donated two months’ worth of canned food to them.
A large crate of sardine, mackerel, tuna, baked beans and other products was distributed to the homes recently.
The donation was made under its Convenient, Healthy and Nutritious Meals for Charity corporate social responsibility (CSR) programme.
The programme, which is in its fifth year, will see the distribution of Ayam Brand foodstuff sufficient to feed the residents for two months at 43 charity homes across 10 regions in West and East Malaysia, benefiting over 2,000 underprivileged children with convenient, wholesome and nutritious meals.
Rumah Permata Kasih, Wisma Anak Kesayangan, St Nicholas Home for the Blind and Penang Shan Children’s Home were the beneficiaries in Penang.
A. Clouet & Co Sdn Bhd product manager Khoo Wooi Ling said the contribution was aimed at helping the underprivileged in a tangible and meaningful way.
“We distribute nutritious canned foods to these homes with the hope of inculcating wholesome and healthy eating habits among the residents.
“We realised that many charity organisations face financial constraints when it comes to meeting their operational expenses, especially food consumption for their residents,” she said.
Khoo was speaking during the Ayam Brand Junior Chef Cooking Contest at the St Nicholas Home for the Blind in Jalan Bagan Jermal here recently.
The children from the four homes came up with creative and tasty dishes using Ayam Brand products.
Jocelyn Chin Lim Wei and Siti Zaleha Azaman, both 18, from St Nicholas, wowed the judges with their Sardine Rose creation.
The duo won the grand prize and a trophy while the rest received consolation prizes.
The finale of the Ayam Brand Convenient, Healthy and Nutritious Meals for Charity campaign will be held next month at the Ayam Brand Cooking School at KidZania, Curve NX in Petaling Jaya, Selangor.