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After a quiet 2020 and their last new model being the UX compact SUV which debuted in 2018, Lexus will announce details of their brand transformation next week, with at least one new product planned this year.

Automobiles & Multi Utility Vehicles

“This Spring, we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus. Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond,” said Lexus International President and Chief Branding Officer, Koji Sato.

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