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EcoWorld Development Group Bhd (EcoWorld Malaysia) reported robust sales growth in the third quarter ended July 31 (Q3’21), boosted by its success in converting digital leads into purchases during the MCO lockdown period.
EcoWorld Malaysia recorded RM2.873bil sales in Q3’21 and by Aug 31, sales had reached RM3.11bil.
Sales increased by more than RM1bil since Q2’21 enabling the group to surpass its full year target for FY’2021 of RM2.875bil.
President and CEO Datuk Chang Khim Wah attributed the sales outperformance to “agility in pursuing on-line leads aggressively.”
He cited the effectiveness of the group’s digitalisation initiatives (from frontline to backroom processes) which enabled systematic follow-through with potential customers and conversion of leads into sales online.
But despite the sales jump, the group’s results were impacted by the government imposed lockdown in June and July.
Chang expects construction work to pick up pace as the economy reopens.
“Now that 100% of our staff who are medically eligible for vaccination and more than 80% of site workers are fully vaccinated, all of EcoWorld Malaysia’s construction sites are able to operate at full capacity, which will enable us to catch up on work progress,” he said.
“We have also been permitted to reopen our sales galleries, and are therefore able to welcome customers to visit us once again to personally view our projects and properties, which is still an important step in the buying process for many,” he added.
“This will enable EcoWorld Malaysia to proceed with our plans for the launch of several new phases before the end of the year to build up a strong pipeline of sales for the upcoming year,” he said.
Adding overseas sales during the first ten-month up until Aug 31, the total group-wide sales has breached the RM4bil mark.
EcoWorld International Bhd reported RM338mil sales in Q3’21, and a further RM81mil in August 2021.
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