These days, it’s almost easier to list carmakers that don’t have an electrification plan, than those that do. Lamborghini today announced its roadmap for the next decade that will see the supercar maker electrify its entire model line-up by 2024, followed by its first fully-electric vehicle by 2030.

The roadmap is said to be the “largest investment plan in the brand’s history”, costing the company more than EUR1.5 billion by 2024. Although they’re moving away from petrol to electrons, Lamborghini boss Stephan Winkelmann has vowed to “keep the DNA” of the brand and ““take it to the next level”.

“Direzione Cor Tauri” (Towards Cor Tauri), Lamborghini’s roadmap, will be split into three phases, starting off by “celebrating the combustion engine” from 2021 to 2022. This phase will see the development of new engines that “pay homage to the brand’s glorious history and iconic products past and present”, with the press release adding that two new V12 models will be announced this year.

Speaking to PistonHeads, Winkelmann confirmed that there will be “new versions or updates” for its three core models, the Urus, Huracan and Aventador, within this phase.

The next stage in the roadmap is the hybrid transition phase, which will be completed by 2024. Winkelmann said that this will be the “most important one”, where the entire Lamborghini model line-up will be electrified, starting with its first hybrid series production model in 2023.

The bulk of the EUR1.5 billion investment will be made during this phase, where the company will be developing new technologies, alongside the application of lightweight carbon fibre materials to compensate the weight penalty of a hybrid drivetrain. The company is aiming to reduce its product CO2 emissions by 50% by the beginning of 2025.

The Cor Tauri in the name – the brightest star in the Taurus constellation – refers to the third phase of the roadmap where the company will unveil its first-ever fully-electric model, the fourth model in the company’s core line-up, by 2030.

According to an interview with Autocar UK, Winkelmann said that initial development work on the car has already begun, but no decision about its final form has been made just yet. “This will be at least a 2+2 or four-seater. We imagine a two-door car mainly at this moment, but we haven’t yet taken a final decision on the body style or the power output.”

Aside from its products, Lamborghini is also committed to increase its sustainability efforts throughout its Sant’Agata Bolognese site, from the production lines to the offices. The 160,000 sqm area achieved its CO2 neutral certification in 2015, which was maintained even after the production site doubled in size in recent years.

In addition to reducing CO2 emissions, the holistic strategy also includes additional environmental protection, sustainability in the supply chain, attention to employees, and corporate social responsibility.