Go Pink for a Cure at Hard rock Hotel

Ultimate Foam Party Themed in Pink Just Like Cotton Candy.


Search Rocks Out at Hard Rock Cafe Penang.

8 October 2011 marked another great milestone for Hard Rock Hotel Penang in its brand commitment towards philanthropy. This time round, the hotel was shrouded in a pink vibe! In conjunction with Pinktober®, the hotel’s weekly Ultimate Foam party was brightened up in pink with a “Cotton Candy Tub” theme. To add on to the atmosphere, party goers attended the event in pyjamas as a support for this cause.


Pinktober® is a Hard Rock worldwide month long campaign in support of breast cancer awareness and research. This campaign embarks on its 12th consecutive year of raising awareness and funds for breast cancer charities around the globe, with various initiatives to support, getting stronger each year.

The “Cotton Candy Tub” foam party started at 7.30pm with deejays spinning and a foam volleyball game. The party was electrified with the appearance of famous local celebrities including Chelsia Ng, Ash Nair, Yuri Wong, Search, Xandria Ooi, Jojo Struys, Joyce Wong and Dennis Lau. At the foam party, Chelsia Ng, Ash Nair and Yuri Wong performed a special showcase to hype up the event and all celebrities pledged their full support for this cause with a “Celebs Bed-in” session on the pink bed.

“On our third year of activating Pinktober® at Hard Rock Hotel Penang, we are happy to note the continued support that we receive year after year. With joint forces and support from our local celebrities for this cause, we are able to generate interest and spread the awareness together. We strongly urge everyone to join us on our month-long initiatives,” says John Primmer, General Manager of Hard Rock Hotel Penang.


At the Hard Rock Cafe Penang on the same night, Malaysia top rock band, Search blew away its fans with a live performance to support Hard Rock Hotel’s Penang Pinktober® initiatives.

All proceeds from both the events benefit the National Cancer Society of Malaysia (Penang Branch) to support breast cancer awareness and research programme.

Hard Rock Hotel Penang Pinktober® Initiatives:

Go Pink Package

Throughout the month of October, one unit of Seaview Deluxe room is decked out in pink with a 300-thread count Pink 100% Egyptian cotton sheet set, Hard Rock’s Ladies Honeycomb Cotton bathrobe in pink and a limited edition 2011 Pinktober® Breast Cancer Awareness Pin.

Go Pink packages are available at RM580++ per room per night inclusive of breakfast for 2 persons and Pink-A- Luscious cocktails for 2 persons. 25% of the room rates will benefit the National Cancer Society of Malaysia (Penang Branch).

Pink-bed-set-up-at-hotels-lobbyA pink bed is set up at the Lobby Lounge throughout the month of October to allow guests to have a glimpse of the pink sheet programme.

For reservations, visit penang.hardrockhotels.net and select “Go Pink” package.

Adopt a Pink Duck

Adopt adorable pink rubber ducks with a minimum donation of RM10. The pink rubber ducks are available at the hotel’s reception counter.

Pink Merchandise

Go pink this October with our limited edition Hard Rock’s Pinktober® merchandise. Hard Rock’s limited edition Pinktober® T-shirt made out of 100% soft cotton and Hard Rock’s limited edition 2011 Pinktober® Breast Cancer Awareness Pins are available at the Rock Shop.

As a reward for Pinkober® supporters, the Rock Shop is offering a 50% discount voucher valid on selected merchandise when guests purchase any of the Pinktober® merchandise.HRHLogo

Pinktober® Special Deals at Hard Rock Cafe Penang

Hard Rock Cafe Penang’s Eats and Drinks menu features special pink deals available throughout the month of October.

  • 3- course Set Menu (Available for lunch and dinner) at RM 60++ per set
  • Pinky Beach (Cocktail) at RM 37++ per glass
  • Pink Baby (Non-alchoholic Cocktail) at RM 28++ per glass
  • Set Menu and a Pinky Beach cocktail at RM 95++ per set
  • Set Menu and a Pink Baby cocktail at RM865 per set
  • Band Member’s Pinktober® Awareness

Awareness begins within. The hotel Pinktober® initiatives not only include public awareness but also towards its staff. On 2 October 2011, the hotel’s Human Resources Department encouraged all female band members (staff) to attend a free Cancer Awareness Fair held at the Penang Adventist Hospital.

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